“Puma” at FACES&LACES
The 13th FACES & LACES exhibition took place in Moscow on June 8 and 9. This is an interactive exhibition project dedicated to current street fashion and sports, subcultures, custom culture, visual communications and alternative modern art in Russia. FACES & LACES was held in a closed format in the urban space of large-scale car parking.
For the “Puma” brand, we made an inflatable art object “city” measuring 8 × 13 meters and an inflatable arch of irregular shape meeting guests. Bright inflatable objects attracted the attention of exhibitors. Queues were going to get into the inflatable “city”!) This once again confirms that inflatable figures and alternative contemporary art are very close and complement each other.