Red dragons of Alfa-Bank at SPIEF-2024

One of the most impressive exhibition stands at the XXVII St. Petersburg International Economic Forum was presented by Alfa-Bank. The space of one of Russia's largest banks was adorned with two gigantic inflatable dragons, measuring 11.5 and 13.5 meters in length, created by Aerodinamika under the guidance of the koshta.collective studio.

The project is a collaboration between Alfa Bank and the talented visionary artist Sasha Frolova. According to the concept, these art objects symbolize money, luck, and leadership.

The choice of dragons is no coincidence — last year, Alfa-Bank announced its entry into the eastern market and is now positioning itself as the best bank for doing business with China.

It was impossible to walk past such a vibrant exhibit. Participants at SPIEF-2024 and media representatives took photos of the display, sharing that they felt momentarily transported to an authentic China while surrounded by these innovative air sculptures.